(509) 720-7007 bruce@InlandWebDesign.com

Inland Web Design

Digital Marketing

Data-based and content-focused strategies

Our campaign strategies aren’t strategies you can sit on. They are data-based, targeted content focused on reaching and converting your audience from an unknown person to a known lead. We provide detailed directions on what content to create when to published and promote, and continue measuring and improving. Short on content creators? No problem. Our team of copywriters and designers work hand-in-hand with our digital strategist ensuring the content is created is aligned with the strategic direction and message for each campaign.

Knowing yourself — And know your audience

Our campaign strategies start by getting to know you first to ensure your brand and message are solid. Then, our team performs market research to identify who your audience is, channel research to determine where they are, and how to get your content in front of them.

Brand

communications that build a clear brand identity

Social Media

Understanding the Importance of Engagement

SEO

Leveraging Search Engine Optimization (SEO) for Social Media

Email Marketing

Sending email that gets read and gets results

Paid Search

Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines

Content Marketing

Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines

Research and Goal Setting

IDENTIFYING AND CAPITALIZING ON DIGITAL MARKETING OPPORTUNITIES

Research and ongoing campaign planning are the foundation of my digital marketing process for ongoing clients. I integrate market research with both your short-term and long-term goals and digital marketing best practices to drive revenue, brand loyalty, and customer engagement. In fact, at a certain point, we’re so involved with your marketing that we stop being the “client” and “agency” and become a single, cohesive team working towards a shared vision.

Content Creation – Content Marketing

COMPELLING, HIGHLY FOCUSED CONTENT REACHING THE RIGHT AUDIENCE AT THE RIGHT TIME

50% of any successful marketing campaign starts with the right content. Content marketing is like an art of how you reach out to your audience with valuable information that makes a difference. Content marketing will help you understand your customers and generate traffic to your website all while ranking your website to the top spots on search engines like Google and Bing.

Content is never created arbitrarily in the vague hope that it will reach the right target or create conversions. Instead, every story, every headline, every visual element is intentional and based on exacting recommendations for content strategy, messaging, UX, and storytelling recommendations. The result is refined digital content that engages, persuades, and ultimately converts your target audience and grows your business.

Search Engine Marketing (SEM)

Creating targeted and custom Content within your Digital Footprint on the Internet

With more than 1 billion websites in existence, users can have a hard time finding what they need and companies can have a hard time drawing the right users to their site. We help you cut through the noise with custom search-engine ads, written specifically for your target audience so they can find what they’re looking for—on your site. Campaigns are scalable, so you can start small, set some baseline goals, and grow your campaign as you see results.

Search Engine Optimization (SEO)

Keyword focused content reaching the right audience at the right time

Effective SEO, or search engine optimization, goes beyond optimizing your website for search engines—it’s a gradual, ongoing process that uses strategic content creation to improve user experience and online visibility. Through monitoring and data testing, our ethical, white-hat SEO services are proven to boost organic traffic and convert website visitors into loyal customers.

 

  • Audit your business information all across the web.
  • Take the time to ensure that your business information is correct to give you the best possible error-free local presence.
  • Perform Google My Business, Bing and Yahoo Local optimization.
  • Ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area.
  • Add you to second tier local business directories such as Angie’s List, FourSquare, MojoPages, and Yelp.
  • Research niche directories based on your industry and submit your business information.

Social Media Marketing (SMM)

analyze your market to identify the best platforms to meet your goals

A targeted social media campaign allows you to reach your audience and influencers through channels that are personal to them, where they are interacting directly with friends and family, or with those who share similar interests.

Social media marketing (SMM) is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can dynamically increase exposure and interest in your company.

Search engines like Google and Bing are beginning to integrate updates, Tweets, profiles, and comments into their results pages, recognizing the importance of social interaction. As the internet community grows and changes, social media campaigns and tactics have to stay one step ahead.

Social Media Advertising

analyze your market to identify the best platforms to meet your goals

80% of users say they’re likely to purchase products from brands after exposure to their social media. Finding the right audience will ensure you get the most out of your advertising spend, which is why we employ advanced targeting techniques that drive more leads for your business. Our highly targeted marketing and advertisement campaigns go beyond impressions and clicks and focus on view-through conversions that capture the true impact of your social media campaign. It’s not about delivering ads…it’s about producing results.

Advertise across Facebook, Instagram, Twitter, LinkedIn, and dozens of other sites to capture new leads, promote your services, and sell your products. Integrate your ads to send lead information directly to your CRM for immediate follow-up while our dedicated team creates, posts, monitors, and manages your ad campaigns. Your campaigns are continually reviewed and refined in order to maximize performance for your budget.

Email Marketing

SUPPORT YOUR BUSINESS GOALS THROUGH TARGETED AND RELEVANT MESSAGING

I will support your business goals through targeted, relevant messaging that drives the audience through the sales cycle. I will create, deploy, manage, measure, and analyze your ongoing email marketing campaigns.

I bet it’s happened to you, receiving selfish emails with only promotional content about a certain business or service. What do you do? Unsubscribe and maybe report as spam? Yeah me too.

The most loyal fans you will have will undoubtedly be within your email list. Fans will more than likely not only engage with the informational content sent but the promotional ones as well.

%

Use a search engine to find Products

%

Internet Usage Using Mobile

No lucky guesses

We listen before we create. To drive change, boost revenue, and transform your digital marketing, we take the time to fully understand your goals or problems. Using a proven process, every ounce of effort is poured into creating quality digital experiences backed by sound research and strategy. Like you, we’re here to grow your business, not figure things out as we go along.

We don’t just build websites and walk away. We partner with companies to develop continually evolving sales entities that dynamically adapts to our client’s shifting needs and constantly works to grow the rate, frequency, and quality of conversions. Whether you come on board for one high-touch service or require a complete digital marketing solution, we have the processes in place to build dynamic, integrated web systems that drives your business forward and serves as a constantly evolving tool for inbound marketing, lead generation, and content creation.

Let’s Get In touch

Inland Web Design

(509) 720-7007

PO Box 972
Spokane Valley, WA 99037